The Advertising Agency Networks and Associations You Need to Know
Running an agency can be lonely business.
But it’s not the type of lonely you feel during a remote hike at dawn.
It’s the type of quiet in the eye of a tornado, everything swirling and swarming around you — pulling at you from every direction.
Clients email you. Staffers send messages over your chat board. Vendors and freelancers want to partner. Students want advice. A friend of a friend wants a job.
Everyone wants to know what he should do, how he should do it, and how you can help.
Agency owners need help, too — advice, consulting, access to information, and training. And reading another blog post or book on running a successful business doesn’t always provide the answer.
You need advice from someone who has been there before — someone who understands the complexities, politics, and processes of running a marketing firm.
For agency owners, joining an association or an advertising agency network can be the support they need. By networking with other professionals, collaborating on projects, and having honest and open communication about the challenges other owners have faced, owners can not only gain insight into how to build and run a successful business — they can learn how to succeed in the advertising industry.
We’ve gathered a list of the advertising agency networks and associations you should know and consider when you need to ask someone else what you need and how you should move forward.
You can get the free map here – print it out for your office, share with your colleagues, or simply bookmark it on your computer.
Below, you’ll also find detailed information about the agency networks features in the map so you can get in touch with them when the time comes.
Ad agency networks are typically made up of independently owned agencies that meet certain income requirements and are willing to trade confidential or proprietary information with other agency leaders. Member agencies work together to land a key account or to help a brand enter a new market, and agency owners lean on one another for advice and recommendations.